Quartz

James Ayoub

Analyst

lifelong learner // minimalist  http://linkedin.com/in/jamesayoub

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James and 10 people Picked this story

James Ayoub

Analyst

More and more people are consulting social media for medical advice and the FDA & FTC are woefully behind in implementing proper guidelines. Missteps by influencers in this industry are much more consequential than pushing cosmetics, luggage, or clothing. Direct to consumer advertising has hurt the patient-physician relationship and I see #sponcon doing further damage by relying on paid endorsements by influencers who post with little oversight by the companies they promote