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Tiffani Bova

Global, Customer Growth and Innovation Evangelist at Salesforce
20 Following 13572 Followers

Tiffani Bova

Global, Customer Growth and Innovation Evangelist at Salesforce

New partnerships will be thesauruses some of the struggling retailers can become relevant again. Partnering with Kroger’s only makes sense if parents are willing to shop for toys at that time.

Tiffani Bova

Global, Customer Growth and Innovation Evangelist at Salesforce

This line says it all - "In the smart home space there is not one provider that has everything," the Sears Home Services CEO Mitch Bowling told CNBC in February. "It's usually a collection of items from different providers and we want to be a trusted advisor of all that space." They never should have given up the home advantage they had for 100 years.

Tiffani Bova

Global, Customer Growth and Innovation Evangelist at Salesforce

The marketers who will win on the future, and keep their jobs, will be those who marry humans+technology to better serve and engage customers. This is, and never expected to be, a zero sum game. It is an *and* not an *or* conversation.