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Is There a Role for the Branch in The Digital World? - Finovate

In this increasingly digital world, do customers still use or want bank branches? Alex Jimenez explores.

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Alex Jiménez
VP, Senior Strategist at Zions Bancorporation

In this article, I answer the question whether bank branches have a future. I believe many banks are afraid to leave them behind and at the same time aren’t using current technologies to improve branch experience.