Apple's new streaming service will offer both original content and a platform to sign up for other streaming services, but you won't be able to sign up for Netflix there and maybe not HBO.
As much as I love Apple I don't believe they have the muscle to pull this off just now. The content isn't there, Apple has no experience doing originals and I wonder if they have the algorithmic expertise to pull what Netflix has done. Let's remember the Siri fiasco on top of the already struggling relationships with content organizations (Apple News). A Disney partnership could be amazing but not sure Disney wants to fall for Apple.
Apple going into media will be huge if it works. I feel like there's going to be a huge shift from iOS to Android in the next decade, now that Android phones are fast, light, better, and cheaper. So it's smart that Apple's working on adding a new revenue stream outside of hardware and software.They've traditionally been awful at consumer social plays. So let's see how they execute on this 👀👀👀
At what point do we simply have content overload? Will this lead to mergers or more partnerships among all these providers, all of whom seem to be prioritizing ‘original content’? And if this is becoming a race for the most content, which has to be getting expensive- how much will be passed on to consumers who will start simply tuning out?
Apple will have to bring their “A” game on this one. As an avid and unapologetic cord cutter, if Hulu, Netflix and HBO aren’t on the list then Apple will need either massive custom content or its a no go. Either that or roll up all the networks like CBS, ABC, NBC, and of course sports as well. And while it’s inconvenient to have multiple subscriptions, it’s entirely manageable, so it’s got to be something special to gain the cord cutter community attention.
Apple has made admirable progress with Apple Music and catching up to Spotify’s vast lead. Video will be more challenging because of the role original content plays and the lead Netflix and Amazon have in that regard