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Apple is targeting April to launch its new video service: Netflix not included, HBO in doubt

Apple's new streaming service will offer both original content and a platform to sign up for other streaming services, but you won't be able to sign up for Netflix there and maybe not HBO.

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Alex Barrera
Chief Editor at The Aleph Report (thealeph.com)

As much as I love Apple I don't believe they have the muscle to pull this off just now. The content isn't there, Apple has no experience doing originals and I wonder if they have the algorithmic expertise to pull what Netflix has done. Let's remember the Siri fiasco on top of the already struggling relationships with content organizations (Apple News). A Disney partnership could be amazing but not sure Disney wants to fall for Apple.

Tiffany Zhong
CEO at Zebra IQ

Apple going into media will be huge if it works.

I feel like there's going to be a huge shift from iOS to Android in the next decade, now that Android phones are fast, light, better, and cheaper. So it's smart that Apple's working on adding a new revenue stream outside of hardware and software.

They've traditionally been awful at consumer social plays. So let's see how they execute on this 👀👀👀

Bobbi Rebell CFP®️
Host at Financial Grownup Podcast + Money in the Morning Podcast

At what point do we simply have content overload? Will this lead to mergers or more partnerships among all these providers, all of whom seem to be prioritizing ‘original content’? And if this is becoming a race for the most content, which has to be getting expensive- how much will be passed on to consumers who will start simply tuning out?

Kyle King
Managing Director at Capacity Building International

Apple will have to bring their “A” game on this one. As an avid and unapologetic cord cutter, if Hulu, Netflix and HBO aren’t on the list then Apple will need either massive custom content or its a no go. Either that or roll up all the networks like CBS, ABC, NBC, and of course sports as well.

And while it’s inconvenient to have multiple subscriptions, it’s entirely manageable, so it’s got to be something special to gain the cord cutter community attention.

Rob Koyfman
Founder / CEO at Koyfin (investment research tools) @KoyfinCharts

Apple has made admirable progress with Apple Music and catching up to Spotify’s vast lead. Video will be more challenging because of the role original content plays and the lead Netflix and Amazon have in that regard