Quartz

Maybe Only Tim Cook Can Fix Facebook's Privacy Problem

It’s nowhere in his job description, but Tim Cook, Apple’s chief executive, has recently taken a moonlight gig as Facebook’s privacy watchdog.

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Roger McNamee
Author of “Zucked” at Elevation Partners

This is a really well reported story. Facebook distributed a product designed to harvest user data by improperly exploiting an AppStore feature designed to enable Apple’s largest enterprise customers to test products internally (bypassing the usual AppStore approval process).

Gastao De Figueiredo
Senior Director, Commercial Partner Strategy and Analytics at Microsoft

I wrote in another comment to this story from a different news source. While I applaud Apple taking action to stand for privacy, there is a clear publicity stunt going on.

Breaches of contract are usually dealt with by cease-and-desist letters and that might have prompted FB to take action. This type of action (unilateral suspension) is normally only applied to what is called "incurable breaches" - things that cannot be fixed, which FB could have by just turning off the Research app.

So Apple, who is positioning themselves as a "services" company to compensate for stagnant hardware demand reaps the benefit of being seen as the champion privacy in direct opposition to a known violator...

Shane Green
CEO / founder at digi.me (US) / UBDI (ubdi.co)

This isn’t a PR stunt by any stretch of the imagination. The Facebook and Google business models are incompatible with Apple’s - and more and more of the world’s- and there’s just no way to paper over that any longer. I consider this a war over privacy and data.

Andrew Golomb
Founder/Executive Creative Director at Our Man In Havana

seems like more of a PR play by tim cook to make apple seem like the good guy. ultimately apple and fb need each other desperately and apple isn’t exactly a saint.

John Gerzema
CEO at The Harris Poll

Apple is joining a growing wave of companies who can use their business model to regulate according to their values. These competitive ‘tariffs’ are a trend. Last summer Unilever threatened to pull ad spend with Google and Facebook if they don’t ‘drain their swamp’ as their CMO said. But those doing the regulating better be above reproach.