Starbucks opens first East Coast Reserve Roastery

The 23,000-square-foot facility boasts high-end pastries, small-batch coffee and expensive equipment

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Beth Comstock

I checked this out today. Definitely a destination experience. Thoughtfully done — kind of a mashup of a hipster hotel and one in Las Vegas. Experience is now part of the retail formula, and no longer an experiment. Just look around its Chelsea neighborhood to see the experiential retail district growing.

Maryam Banikarim
Purpose-driven change agent. Chair (RSF). Former CMO at Hyatt. Gannett. NBCU. Univision...

NYC alert. I don’t know about you but I need to see “a coffee palace.”