Jim Cramer and Salesforce.com chief Marc Benioff discuss whether companies like Facebook can redeem themselves after breaching consumers' trust.
Love this interview with Salesforce CEO Marc Benioff with CNBC’s Jim Cramer, in which he lets loose with some major advice for tech companies. After noting how many high-profile executives and employees are leaving big tech companies in Silicon Valley, Benioff diagnosed the problem – and the solution. “In technology over the last two decades, the most important thing has been the idea. That is, the best idea wins,” he told Cramer. “That has been what gets you funded, that’s how you grow your company, that’s been your highest value: the best idea wins. No longer true. The current highest value is trust, and if trust is not your highest value, if the most important thing to you and your company is not trust, you need to look again.”
Trust arrives on foot but leaves on horseback. And from the sound of this article, there is a bit of a stampede on the horizon.
BRAND TRUST is so important, and just because you are Tech, does not mean you are not a Brand. Just like folks trust WALMART as a Brand, the Tech companies have to realize that you are the same thing and not that your TECH IDEA, makes you different from any other company or Media outlet has to be about building and displaying Trust!
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